Alta Store

Alta Store, formerly known as ID Pop Up, was established in 2021 by five independent designers: SBA, Matilda Little, This Belongs To, Timna Weber, and Elif. The founders sought to transition from the digital world to a physical space, creating a community for small, emerging designers to connect, sell their designs, and help their brands grow. Following the success of their pop-up events and the establishment of strong relationships with other independent brands, Alta Store rebranded and opened a semi-permanent store in the same location where they held their first pop-up on Great Windmill Street in SOHO.